Got Your Six Campaign : first PSAs

May 10, 2012

You may remember that at the 84th Academy Awards Ceremony, Tom Hanks showed up on stage wearing a pin representing the number 6. At the time he tweeted that we would hear about this later during the year.

Well, the time has come. The newly Got Your Six campaign has been officially launched. It aims at improving the image of America’s military veterans and helping them successfully reintegrate into civilian life.
“Got your six” is an expression used by people in the military which means, “I’ve got your back, and you’ve got mine.” The six o’clock position is the designation of the rear of a military formation.

Tom Hanks, Alec Baldwin, Michael Douglas, Tracy Morgan, Milla Jovovich, Bradley Cooper, Sarah Jessica Parker, Brian Williams, Pharrell Williams and Wendy Williams are among the stars who will participate in the first wave of public service announcements that will start airing this Friday.
You can see the first two PSAs in our videos.


Tom Hanks has supported numerous actions to help and remember the veterans and the military forces over the years.
He has already narrated various PSAs for the Welcome Back Veterans and the Joining Forces campaigns. He also helped build the National World War II Museum in New Orleans, as well as the WWII Memorial in Washington, DC.